When the size of a minority committed to social change reaches 25 percent, it’s consistently able to establish change. The future of Antarctica and our natural world is dependent on us as members of this society to make change.
The Social Tipping Point is a series of posters and animation created for Victoria University's Antarctic Research Centre. The Antarctic Research Centre provides world-leading research on how the Antarctic is responding to climate change and the consequences, both globally and for New Zealand. Earth’s present human-induced global warming trend, its future projection, and changes predicted for the polar regions, oceans, glaciers and our climate have all occurred in the past due to natural causes with devastating consequences for pre-human ecosystems. The centre's research is motivated by an imperative to understand these past climate processes and especially the role of Antarctic ice sheets in the global climate system during warmer-than-present times, as a basis for more accurate assessment of future climate and sea-level change.