Swap Shop is a Victoria University of Wellington student-led service. Swap Shop’s primary objective is to promote and practice sustainable behaviour involving grocery shopping and food consumption. Students involved in the VUW Swap Shop programme are conscious consumers who want to make sustainable changes in the way they weekly grocery shop whilst maintaining a budget.
This strategy is a shared economy and more specifically, an open-source market. These open-sourced markets are without the involvement of money and are de-centralised meaning they operate locally or are community-based.